Save The Date

Vera Wang and David’s Bridal have announced an exclusive partnership to launch a new bridal collection available in the United States in early Spring 2011 (and in Canada by the end of 2011).

The collection will consist of gowns, priced between $600 and $1,500, and accessories for the bride. (Prices for Wang's regular bridal line range from about $4,000 to upward of $25,000.) The line will likely offer bridesmaid dresses and shoes at a later date.

"I am thrilled for the chance to bring my very specific vision to David's Bridal, the biggest wedding retailer in America," said Wang. "The ability to grow my sphere of influence in the bridal world is both a huge creative and business opportunity, and one I am so excited about.

"With this new challenge, I hope to speak with a level of taste and authority that will resonate with brides everywhere. This association represents the next logical step for someone who has spent 20 years building a relevant and respected bridal brand. I can't think of a more strategic or promising time to grow a new segment of my business than now!"

Wang's reach will increase considerably if David's claim that 50 percent of all brides in America choose to shop at one of its 308 stores located stateside and in Puerto Rico is to be believed.

Apparently, David's has tried to convince Wang to do a diffusion line for quite awhile; label president Mario Grauso finally agreed, as the closure of several high-end department stores that carried Wang's gowns brought about concern.

"Our modern girls are not going to be turned off because we do something less expensive," Grauso said. "That's not something people today are embarrassed by."

Do you agree?

I do.
(Above gown: Vera Wang Spring 2010 Bridal)